Years ago, Google, the most popular search engine in the world, made it known that page load times would be taken into account when determining a page’s ranking in Google’s search results. Does it have any justification? Absolutely! We need to be aware that a potential customer won’t wait forever before moving on to a competitor’s site if ours is too slow. They probably won’t wait around for the page to load in full because of how quickly it can be accessed online and how little patience people of this generation seem to have. The time it takes for a website to load is often the user’s initial impression of its quality. Loading times have a direct correlation to how many people visit a website.
The development plans for a website should have an emphasis on making the site as fast as possible. Website conversion rates plummet dramatically as page load times increase. A delay of just one second can reduce conversion by as much as 30 percent.
But working on speed optimization and achieving the required outcomes is not a difficult process. Here are some guidelines for maximising conversions while decreasing page load times:
Lessen the resources that are preventing the rendering.
Your website is taking so long to load because the coding prevents the browser from rendering it. Javascript prevents the browser from rendering the Document Object Model structure of HTML. After the code has been executed, it loops back to finish setting up the DOM. Scripts can modify the document’s text, structure, and other properties via an interface called Document Object Model.
Optimization of Images
When uploading images, it is essential that you compress them using Photoshop or one of the many other available programmes. If you’re concerned with image quality, use the PNG format; if you’re more concerned with file size, use the JPEG format. When you compress a picture, you lower its file size and speed up your website’s load time. Short Pixel and CompressJPEG are only two of several websites that can accomplish the same thing. Finding the sweet spot between quality and compression is essential.
Decrease Lag in Server Response
Based on the available data, the optimal server response time is less than 200 ms. The speed with which a server responds decreases as the number of users that access a given website grows. It slows down the server’s ability to provide data to all users. The delayed routing and database queries are examples of issues that need to be addressed.
Eliminate Extra Code
JavaScript and HTML can be minified to make pages smaller. UglifyJS and CSSNano are two of Google’s suggested minification tools.
Browser caching disabled
Through a technique known as “browser caching,” all of a website’s resources are downloaded at first access. This saves bandwidth by preventing the browser from constantly downloading resources for every page. Since most resources are loaded in advance, this helps with speed.
Quicken Mobile Webpages
Web content viewed on a mobile device can be expected to load considerably faster than that of desktop computers. This is because Accelerated Mobile Pages sites typically have less coding for things like style sheets and JavaScript. Pages can now load in as little as two to three seconds thanks to AMP. The above-mentioned methods can significantly speed up the loading of web pages. Sites that are having trouble drawing visitors should especially take things slowly at first. The conversion rate can almost certainly be improved by following these methods.
