WE ARE HIRING
Digital Marketing Manager
Job Description
We are seeking an experienced and highly motivated Digital Marketing Manager to oversee and implement our online marketing strategies. The ideal candidate will have a strong understanding of digital marketing trends and strategies, an ability to analyze data and metrics, and a creative approach to growing brand awareness. You will manage digital campaigns across multiple platforms, ensure alignment with business goals, and drive measurable results.
JOB SUMMARY
- Job Title: Digital Marketing Manager
- Location: Zirakpur, Punjab
- Company: BoomInfotech
- Education: MBA, Marketing
- Work time: Full time
IDEAL CANDIDATE
- Desire to work in a dynamic team-oriented fee-based business model
- A developed book of business over $10 million
- Excellent communication and organizational skills
- Detail-oriented independent thinker
- Strong business and investments acumen
Responsibility Includes:
- Develop, execute, and manage digital marketing campaigns across channels such as social media, email marketing, PPC, SEO, content marketing, and display advertising
- Analyze and report on the performance of campaigns, adjusting strategies as needed to optimize ROI
- Collaborate with the creative and content teams to produce engaging content for various digital platforms
- Conduct market research and stay up-to-date on the latest digital marketing trends and industry best practices
- Manage social media accounts, creating content and growing the community across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
- Manage and optimize paid search campaigns (Google Ads, Bing, etc.) to drive traffic and conversions
- Develop and maintain an editorial calendar for content marketing initiatives
- Ensure brand consistency across all digital channels and campaigns
- Oversee website analytics and collaborate with the web development team to optimize user experience and conversion rates
- Manage email marketing campaigns, segmenting audiences, and analyzing performance metrics
Requirements:
- Proven experience as a Digital Marketing Manager or similar role, with a strong portfolio of successful digital campaigns
- Strong knowledge of digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, etc.)
- Excellent understanding of social media platforms and how to leverage them for business growth
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Proficiency in email marketing, content creation, and search engine optimization (SEO)
- Ability to manage multiple campaigns and projects while meeting deadlines
- Excellent written and verbal communication skills
- Creative problem-solving skills and ability to think outside the box
- A degree in Marketing, Business, or a related field is preferred
Preferred Qualifications:
- Experience with marketing automation platforms (HubSpot, Marketo, etc.)
- Knowledge of graphic design tools (Adobe Creative Suite, Canva, etc.) to create digital content
- Familiarity with A/B testing and conversion rate optimization (CRO) strategies
- Previous experience with influencer marketing or affiliate marketing
