Case Study Visit Van

• Industry: Travel & Van Rentals
• Client Location: India
• Website Type: Service-based (Tour & Travel)
• Platform: WordPress CMS (Custom PHP Development)
• Project Duration: 8–10 Weeks
• Team: UI/UX Designer, Frontend Developer, Backend PHP Developer, SEO Specialist, Project Manager

Project Overview

VisitVans.com is a travel and transportation company that specializes in luxury van rentals for road trips, group tours, and corporate travel across India. The client wanted a high-converting, visually modern, SEO-optimized website that not only showcases their services but also helps users easily browse, compare, and book travel vans.

The core objective was to develop a platform that builds trust, increases organic visibility, and improves lead generation through a seamless digital experience.

🌙 Introduction

In today’s digital world, even spiritually rooted businesses need a meaningful online presence. Intuitive Astro Healing is a soulful brand offering astrology-based healing sessions, moon energy work, and intuitive readings. Our mission was to create a digital experience that felt as authentic, calming, and powerful as the work our client offers.

Here’s how we designed and developed a complete digital transformation — blending intuitive design, solid SEO, and flexible WordPress development to attract the right audience and support growth.

UI/UX Design Strategy

🎯 Goals

• Create a visually clean and emotionally engaging travel site
• Highlight vehicle offerings with strong CTAs
• Ensure mobile-first design due to a large share of mobile users
• Simplify booking and contact navigation
• Build brand trust through visuals, testimonials, and layout

📌 Research & Inspiration

• Studied top competitors like Zoomcar, Savaari, and Roadtrippers
• Identified common user journey patterns: landing > explore > shortlist > book
• Focused on emotion-driven design with visuals of comfort, freedom, and travel exploration

🖼 Wireframes & Design Features

• Hero Section: Full-width banner with van images, CTA buttons like “Explore Vans” and “Book Now”
• Service Showcase: Grid layout with quick-glance highlights (capacity, features, pricing)
• Van Detail Pages: Tabs for gallery, features, availability, and booking request
• Trust Elements: Customer testimonials, Google reviews widget, verified badge on each van
• Navigation: Sticky navbar with icons, mobile hamburger menu, and floating WhatsApp/Call button

🎨 Visual Style Guide

• Color Palette: Blues and yellows for trust and travel vibes
• Typography: Clean sans-serif fonts (Poppins/Roboto)
• Iconography: Line icons for features like A/C, luggage space, GPS, etc.
• Imagery: Real photos of vans, travel routes, family/group tours

📱 Responsiveness

• Fully responsive across devices
• Thumb-friendly navigation
• Optimized tap targets and CTA placement

📈 Results from UX Improvements:

• Avg. session duration: +35%
• Mobile bounce rate: -20%
• Bookings from mobile: +40%
• Return user rate: +25%

SEO Strategy & Execution

🔍 Initial Challenges

• Brand new domain with zero authority
• No structured content or metadata
• Poor page speed and mobile experience
• Lack of local SEO optimization

✅ SEO Solutions Implemented

A. Keyword Research

• Used tools like Ahrefs, SEMrush, and Google Keyword Planner
• Targeted high-intent keywords like:
  • “Luxury van hire in India”
  • “Road trip vans rental Delhi to Leh”
  • “Tempo traveller with driver”
  • “Family van hire in [city name]”

B. On-Page SEO

• SEO-friendly URLs (e.g., /vans/luxury-9-seater)
• Proper heading hierarchy (H1-H3)
• Optimized title tags & meta descriptions
• Alt attributes on all images
• Schema markup (LocalBusiness & Product)

C. Content Strategy

• Created blog articles like:
  • “Top 5 Routes to Explore in a Rented Van in India”
  • “Why Travel in a Luxury Van: Comfort, Safety & Style”
• Used internal linking from blogs to booking pages
• Local landing pages for cities to target “van rentals in [location]”

D. Technical SEO

• Created XML sitemap and submitted to Google Search Console
• Improved loading speed using lazy loading, WebP images
• Implemented breadcrumb navigation for better crawlability
• Used canonical URLs to avoid duplication

E. Off-Page SEO

• Local listing on Google My Business
• Profile creation on travel directories and forums
• Initial backlink building via travel blogs & guest posts

📊 SEO Results (3–4 Months)

• 5+ target keywords on Page 1
• Organic traffic grew by 50%
• CTR (click-through rate) improved by 30%
• Average position across keywords: from 80+ to under 20

WordPress & PHP Development

🏗 Backend Architecture

• Custom WordPress Theme using PHP and ACF (Advanced Custom Fields)
• Modular template system for vans, FAQs, testimonials, and blog
• Admin dashboard for easy van listing management and page edits
• Booking form with date, type, pickup/drop locations
• Backend storage for user inquiries (with email alerts)

⚙️ Key Functionalities

• Custom Post Types: for vans, packages, testimonials
• Dynamic Filters: Filter vans by seating capacity, location, AC/non-AC, etc.
• Inquiry & Booking System: Lead form with conditional logic (WPForms Pro)
• WhatsApp Integration: One-click share and connect for fast communication
• Speed Optimization: Cache plugin, image compression, CDN setup
• Security: reCAPTCHA, login attempt limits, SSL, backup plugin

💡 PHP-Specific Enhancements

• Dynamic van availability calendar using PHP
• PHP-based form validation for secure booking
• Custom plugin for FAQs and testimonials management
• API ready: future integration for booking engines or third-party vendors

📈 Overall Outcome